☕ WHY IS EVERYONE GOING CRAZY FOR HOJICHA? (AND WHY YOU SHOULD TOO!)
If you love matcha or gourmet lattes, prepare for a new obsession...
Hojicha is a bit of a well-kept secret in Japan. It's not as well-known as matcha yet, but it's starting to make a name for itself . Trendy coffee shops are putting it on their menus, tea lovers are loving it, and on Instagram... it's starting to explode.
So why is everyone falling in love with Hojicha powder ? Spoiler: once you try it, you'll never go back.
🔥 1. A unique taste that is different from classic green tea
If you've ever found matcha too bitter , or want a tea with more depth, powdered Hojicha is for you.
✅ Ultra-smooth and lightly roasted flavor
✅ Notes of hazelnut and caramel (yes, it's as good as it sounds)
✅ No bitterness (unlike some green teas that "stick")
💡 Perfect in a latte, an infusion, and even a dessert . Yes, we'll talk about it right after.👇
☕ 2. A perfect substitute for coffee (without the caffeine stress)
You like coffee, but palpitations and insomnia a little less?
Good news: Hojicha contains very little caffeine , thanks to its roasting process.
🌿 Hojicha = coffee pleasure, without the side effects.
📅 You can drink it morning, afternoon and even evening without any worries.
💡 A comforting latte in the evening without the risk of counting sheep? Yes, it's possible.
🍵 3. It’s super easy to prepare (and impossible to mess up)
No complicated techniques are required to enjoy a delicious Hojicha Latte. You simply mix the powder with water, add milk, and it's ready to go.
💡 No need for a special whisk like you do for matcha. A simple whisk or spoon is enough to incorporate it well.
🍰 4. You can use it in cooking for amazing desserts
Hojicha powder isn't just a drink. It's a magical baking ingredient!
👉 Some ideas:
- A Hojicha Tiramisu (replaces the coffee with Hojicha in the cream)
- A Hojicha cheesecake (infuse the powder into the base)
- A Hojicha brownie (add a teaspoon of powder to your batter)
- Hojicha ice cream (mix the powder into your homemade ice cream base)
💡 A lightly toasted taste that enhances desserts… and wows everyone.
Ready to try?
Hojicha powder is THE gourmet discovery that you absolutely must try. Whether in a latte or in a pastry, it has everything going for it.
