MATCHA VS HOJICHA: THE JAPANESE DUEL YOU'VE BEEN WAITING FOR!

If you're a green tea person, are you more of a Matcha or Hojicha person?

Everyone knows matcha : that flashy green powder that gives you a boost. But Hojicha powder is the chill, indulgent alternative that's starting to steal the show.

So, Matcha or Hojicha? We'll give you all the keys to making your choice! 👇

🎨 VISUALLY, NOT PHOTO!

✅ Matcha : Bright green, powdery texture, can be drunk as a latte or shot.
✅ Hojicha : Golden brown, also powdered, but with an ultra-comforting roasted flavor.

💡 If you want tea that's a real eye-catcher → Matcha.
💡 If you want a sweet and cozy drink → Hojicha.

🍵 THE TASTE: WHICH ONE WILL MAKE YOU CRACK?

🥄 Matcha : Vegetal, slightly bitter, powerful in taste.
🍂 Hojicha : Sweet, roasted, with notes of hazelnut and caramel.

💡 If you like intense flavors → Matcha.
💡 If you're more of a gentle person → Hojicha.

⚡ CAFFEINE: TEAM BOOST OR TEAM CHILL?

☕ Matcha : Almost as strong as coffee.
🌿 Hojicha : Low in caffeine, ideal for an evening drink or a relaxing moment.

💡 Need a boost → Matcha.
💡 Want a cozy moment → Hojicha.

🏆 AND THE WINNER IS…

✔ If you are looking for a boost and an intense vegetal taste → Matcha .
✔ If you want a sweet, comforting, low-caffeine alternative → Hojicha Powder .

👉 Either way, we've got what you need! Discover our organic Hojicha powder here . And also our ceremonial matcha !